This article originally appeared on MarketWatch by Jon Swartz.
Alphabet Inc. is working on a 5G version of its Pixel 4 smartphone, but don’t expect a sneak peek next week.
Google GOOGL, +1.03% GOOG, +1.05% has scheduled a Pixel product event in New York on Oct. 15, where a version of the phone based on the superfast technology could be previewed, according to a report from Nikkei. (Google is expected to announce new smartphones, and potentially a new smartwatch and laptop at the event.)
But a first-look at 5G is unlikely since any news about the next-generation technology would undercut sales of the company’s current Pixel phones, according to a source familiar with Google’s strategy.
A Google spokesman declined to comment on the report.
Regardless, Google will undoubtedly be the latest smartphone maker to join the 5G fray, probably in 2020, leaving Apple Inc. AAPL, -0.63% as the last major vendor to announce its plans. Many expect Apple to unveil 5G-enabled iPhones in September 2020.
Samsung Electronics Co. Ltd. 005930, +0.57% and Huawei Technologies — the Nos. 1 and 2 smartphone makers in the world — have already released 5G phones.
If, and when, Apple gets into the 5G market, it is likely to create a big splash.
“We expect solid consumer interest in 5G phones at the premium end of the North American market, and Apple is well-positioned to drive an outsized share with its 2020 product cycle,” JPMorgan analyst Samik Chatterjee wrote in a research note on Sept. 30. He projects Apple will sell 198 million iPhones in 2020 and 200 million in 2021.